Build Cash First.

I’ll never forget the day when a client who had been working with me for only 7 months said “ Tiffany, my revenue has doubled” I was like 😲 really. This is my excited face, and don’t get me wrong it wasn’t because I didn’t know that it could happen, but more because it was in an industry that was a little foreign to me. It was an industry that was what I call a luxury purchase.

I was excited. You know why because I know that when most businesses are looking to grow, someone walks in with ideas for new tools and new complicated systems and when you are overwhelmed the last thing we need to do is introduce new complicated things into the situation.

It’s best to start simple, right where you are with what you have — build cash — take a deep breathe ( because now you can breathe ) and then go think about what comes next… and you can… because now you have the mental capacity to manage a complicated thought, introducing a new process simply because you have cash on hand. Without cash, everything comes to a halt for the business owners life and the business. Build cash first, build new concepts second.

Here are three things that you can do to build cash quickly:

1. Engage Your Vip — Focus on the top 25% of your customer base and offer them a special for either a new complimentary product to what they have already bought from you OR more of what they already have. I would start with a phone call to offer this to each and everyone. Nothing connects like a phone call. If you have a large customer base I would start with an email and let them know what promotion you have going on, and if needed they can schedule a time with you to discuss the details. I would use Scheduleonce for them to schedule a time. It’s super easy and that way you just plug in the link at the bottom of your email. Easy peasy.
2. Hug Your Partners — There are people who sell complimentary products and or services to your ideal customer base all around you. Connect with them. They already have people picking up the phone and or calling them about their products and services and chances are if they are complimentary they are totally your ideal client and you need to grab a piece of that. Connect with at least three of these kind of business and offer them either a commission of the product itself wholesale. Now listen, don’t be stingy. Stingy is no good. Offer them a healthy percentage to move the product, and gain a new customer. The is simply priceless.
3. Supersize it — You know, this might just be my favorite. It might just be… McDonalds nails this concept in a way that simply brings tears to my eyes. They get me to walk in through their door. 100% focused buying a number 2. I pull out a $10.00 and they say to me after I order… would you like to supersize it. Now understand they are already getting $7.00+ dollars from me, whats a measly extra $.49 cents?! Right? Right. The $.49 cents is insignifgant to the big bucks I am spending so I dont think twice about it. After all I am hungry. Thing here is is cost McDonalds almost no extra bread to get this to me. Real talk, they are making pure cash by getting me to say yes to that appears to be more food for this hungry woman. Perception is a hell of a thing. Here is the key question on the table. Do you have a supersize option with your products and or services?

Grab the full free training here where I talk about this strategy at length. It’s like 6 minutes max but really good easy to follow, I walk you through it step by step on what to do… just take notes.