Stop Leaving Money On The Table. Master The Sales Conversation.

Tiffany Largie
4 min readMar 28, 2018

Almost 75%+ of the entrepreneurs that I’ve met in the last 12 months one of our lives events have told me almost the exact same thing. “I am meeting more people, having more conversations… yet, I am still NOT making more money?!

They look at me in disbelief… and silently I knew by the look in their eyes that they wanted to ask me the big question “ why the flip is this happening?!”

Thats super tough wanting to grow your numbers, making big plans for the future and moving forward with a little anxiety and plain ole fear. Increasing both marketing and traffic, yet still… the dollars just ain’t there.

Nothing is happening if we don’t get those numbers up right?!

Right.

Many of my peers teach that growth comes from increased marketing and simply more traffic. I don’t agree. I believe that true immediate growth and simply more cash on hand for the business is converting more of the people that you are presenting your offers to.

The number one area I look to improve in a company when I am asked to increase cash is their conversations and conversions. There is a wrong way to have a sales conversation and there is a right way to have a sales conversation. The wrong way forces you to build your business model based on high volume and low conversations, volume modules often drive down price. Not always but often.

If you didn’t increase effort or budget in marketing and did nothing different in business when it comes to creating buzz around your offers and you got better at the sales conversation itself. Your business would double if not triple in less than 12 months. I am sure of it.

Alright let me give you the frame work that we use in our Onwards To Freedom Community to teach our clients and what I have used myself over the past decade to drive millions and millions of dollars in sales.

The Five Simple Steps To Master The Conversation:

1. Be excited and grateful

Sounds nuts, but here is the deal. Your prospect can only be excited as you lead them too. No one is buying anything without being excited about it. Secondly, they are giving you their time. The most valuable thing that they each. Show them that you appreciate that. It’ll go a long way. Use these two to start the call and you totally set the tone for your awesome solution to their problem.

2. Ask an open ended question.

You want to ask a question that allows them to simply speak without restriction and give you the information you need. It’s just that simple. You want them to talk, talk and give you information. At this point, you are an information collector. The more info you have, the easier it is for you to connect it with the perfect solution, yours.

3. Ask, What’s Your Biggest Challenge.

This is SUPER important. Whatever has the pain first, gets paid first. You want to be in front of that. Once you understand the number one challenge, you can pair your solution with it. Yo absolutely do not want to ask what their biggest problem is. You really need to use the word challenge here and you are only searching for the number one spot.

4. Insert Story.

I have a training where I show you how to do this step by step and I want to encourage you to take a peek at it, however let me give you the basics. For the first half of the conversation, it was about your prospect. Now it is about your story.

This is where you say, “Jessica, I totally get what you are going through or rather that challenge — that was me, I had the same challenge”… then you explain how you made you feel. Finally you talk about what happened when you solved this challenge for your self. Your prospects is looking for the win. They want to see you win, so they can see themselves in the win too. Make sense?

5. Ask.

At this point, you ask the question. You have earned it, you ask for their business. You can’t stop at 4 and anticipate that they are going to simply throw you their Credit Card. Nope. You have to flat out ask, here is a simple way for you to do this, “ Jessica, let me help you solve X problem.”

At this point you are done. Now we wait for an answer patiently. Don’t pressure them, give them the moment, but just know at this point that you are done. No trying to convince here, no repeating why you are the best choice. Nope. You simply hang tight and wait for the response.

You know, I am teaching this in a free Masterclass at length and if you have any questions about this. It’s literally the perfect place for you to jump on.

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Tiffany Largie

Founder of #OnwardsToFreedom, Community for Dreamers & Entrepreneurs worldwide who are done settling. Story, Sales & Marketing Strategist. AKA The Shadow CEO.